What we offer
Positive Adamsky
Expect theUnexpected
This is how we roll. This is how we live.
This is how we open the curtains. This is how we dress up. This is how we build the future.
hello
This is how we open the curtains. This is how we dress up. This is how we build the future.
Key services
KEY
International
agency
agency
services
Brand Strategy & Activation
Your brand is not what you think it is. It is what others think it is. The way people experience your product or...
Production
Budapest has been a worldwide centre for film and photo production for many years due its easy approach...
Digital & Social Services
Social content development, media planning and buy, campaign management, web development, online campaigns…
Creative and Content Solutions
Visual contents, written contents, dynamic contents, static contents, storytelling, press releases...
D.E.C.O.D.E.
Marketing focused management consulting for new market entry within Europe
DISCOVER
ENQUIRE
CREATE
OFFER
DEVELOP
EXECUTE
Agencies
What we do
Causes
What we care about
Marketing Summit
As the name indicates, it's the summitest of all marketing summits, where the industry gathers in every September to gain useful information about trends, tendencies, tools and challenges. Excellent opportunity for networking and gaining exclusive experiences not available anywhere else.
Signature 40
The idea came from two advertising professionals - Ádám Vaszary and Márton Nagy - but the Signature 40 Awards is a result of a broad industry collaboration that directs the spotlights on marketing professionals, brand executives working under the senior decision maker level.
Digital Forum
The future isn’t coming – it’s already here. AI, digital strategy, and everything that sounds like sci-fi at first... but it’s real, and just minutes away from rewriting the status quo of digital marketing.
Fairplay Book
At Positive Adamsky, we believe that truly great work doesn’t happen between a client and an agency — it happens between two partners pulling in the same direction. For us, long-term, value-driven collaboration isn’t a nice-to-have. It’s the default setting.
Solutions
What we have...
Did we just say how proud we are of ourselves because we can think in models and systems? What’s much better: we also like to INVENT them! And if we already did, we share them with our clients with pleasure to make their lives better.
Brand Activation
Clockwork-like strategies, international methodology, dazzling visuals. We know your brand is full of life. We only help it seize its opportunities.
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Ad Rhetoric
The pandemic brought the end of the imperative mood in marketing. Is it time for a more sensitive way of communication? Our solution may help you find your new voice you need to create effective campaigns.
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Why
mining
mining
Are you looking for a new communication tool? Tell your story and your role in it. Finding the WHY behind your actions can help you find great messages for your communication.
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BeCause
Circle
Circle
You're a good brand only if you believe in a good cause. Although it's not enough to only believe in the cause. You need to be able to tell about it too. The rules of purpose marketing redefine the rules: doing well by doing good.
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Digital
roadmap
roadmap
Your own, personal digital rebirth. Situation analysis, planning, execution. All of this incorporated into a comprehensive, data-driven growth plan.
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Social
Sonar
Sonar
Find your own digital resonance and tune in on the online world's frequency. Social Sonar will guide you and help you interpret the signs while you map out your own social ID.
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portfolio
Pharma
Pharma
Few industries are as tightly regulated as pharma — luckily, that’s where we feel right at home. With decades of experience, we don’t just know the rules — we know how to move creatively within them.
We speak the language, we know the musts, the maybes, and the absolute don’ts. We understand the system — even in veterinary pharma. And if we ever hit new territory? We don’t pretend to know — we ask the right questions. Because sometimes the smartest answer starts with a smart question.
portfolio
Retail
Retail
Retail isn’t just about prices, shelves, and flashy flyers. It’s a whole different world. Sometimes it pulses on a mall-sized scale, other times it hits home at the checkout of a discount store. Sometimes, it’s about transforming the consumer landscape at a wholesale level. Or take an electronics retailer, where technology isn’t just a buzzword – it’s the very foundation of honest communication, spoken in a human voice.
And that’s exactly where we shine: not just in selling, but in giving meaning. Sure, you can shout about discounts – but we’d rather create campaigns that echo. Experiences that don’t just bring people back, but get them talking.
We show up offline and online. We imagine, execute, and experiment – sometimes even with the ideas others wouldn’t dare to touch. Because we believe retail isn’t just daily traffic, it’s a long-term story. And every chapter should bring something new.
portfolio
FMCG
FMCG
There are brands that are simply easy to love — not just as consumers, but as creatives too. The FMCG world is an agency dream factory: sometimes we get to write the next chapter in the story of a global brand — in our own words, our own flavor.
But a killer TV spot alone won’t move the needle. You need the full toolkit: attention-grabbing POS materials, BTL activations, social buzz, outdoor presence, digital support — and a solid dose of strategic clarity.
We start by figuring out what’s really needed, pick the most effective tools, and then? We make it happen. In a way that works. And sticks.
Portfolio
Industry
Industry
A tough but exciting terrain — B2B-focused, large-scale industrial projects where you need to understand and feel the underlying goals, professional focal points, and communication dynamics. Whether it’s the major players of the construction, food, or chemical industries, Positive Adamsky has run countless projects and employer branding campaigns over the past decade across both digital and offline channels.
Ventilated industrial façades? Isocyanates and polyurethanes? Or perhaps parametric design? All familiar to us… We know how industrial brands can communicate effectively — how an industry player can run project-related campaigns, create valuable and digestible content, manage press relations, leverage social media reach, or position themselves as experts in a given field.
2010
2025
The past 12 years
2010
E.ON
The partnership which brought Adamsky to life.
MTV
We did some reinterpretation on the TV bear.
CIG Pannónia
Full branding for a listed company? No problemo.
Hyundai
10 years of driving together on the social highway.
Magyar Turizmus Zrt
This year was all about festivals. We had a chance to talk about it.
Carnet
We’ve started to dream together with the car segment.
2011
Tokaj Kereskedőház
360° wine marketing with a lot of tastings.
Samsung
BTL? Hostess Promotion? Easy Peasy! We made the experience of a truly living brand even more alive.
Katedra
Can we fluently speak the language of one of the biggest language schools? No problem!
Drogerie Markt
Extravaganza of social solutions for the glory of beauty and health.
Axel-Springer
A unique partner requires unique distributing solutions.
Eurest
The recipe of a perfect cooperation: innovation, international values and a tasty health oriented food-supply brand.
2012
Dr Oetker
We’ve sweetend their social media
Fiskars
Full service from A to Z for one of the well-known finnish brand.
Randstad
We’ve joined the hunt of one of the biggest headhunter companies.
Stabilo
We’ve colored each others’ lives (and won a LolliPOP award in the meantime)
Sanoma (known today as Central Media)
We maxed out the unique alternative magazine distribution.
Marquard Media
To this day, their alternative magazine portfolio distribution rolls with us!
2013
Panasonic
Full range shopper marketing and POS service.
IBUSZ
The start of our big journey, with a bunch of cool creative concepts.
Euronics Műszaki Áruházlánc
In the big leage of full scale online marketing.
IKO Channels: Sport Klub, Fishing & Hunting, DoQ, etc.
We switched on to the world of TV as a lead agency.
Safilo
A clear vision in the market of sunglasses.
2014
Borsodi
We got a taste from the foamy side of life.
UPC
We won a lot of awards with uncle Gyuri Korda.
Pepsi
We learnt here how to FMCG and to win awards for real.
Richter Gedeon
A feature-length film brought our in-house film production department to life.
Ingatlan.com
Moving the real estate market to the social media
TEKA
Baking some tasty online and marketing activities.
2015
Lay's
Market leader in the house!
Corona Extra
We found our common beach.
Gorenje
Forget transporting Gorenje fridges with Trabant, hello full service collab!
KLM-AirFrance
We made their news fly all around Europe.
Huawei
Everything BTL, everything tech
Linde
Premium trucks in material handling and communications? Creative agency? Yup, we do it as well.
2016
Borsodi - Hazai Pályán
The BTL solution of the year.
KÉSZ Group
From the first sketch until the last brick
Mindig TV and Mindig TV Extra
This show is a blockbuster. Miss it? Not a chance! Thank you!
UNION Biztosító
The most important thing is safety with our Brand Activation Model
BWT (Best Water Technology)
Not only a Formula 1 pink panther: Brand strategy and lead, that was all us!
Fashion Days
The start of our still going, trendy collab.
2017
BUD
The airport communication got included in our repertoire.
Lipton, Schweppes
We are getting the taste of woring together with market leader brands.
Naturwaren (Naturprodukt)
Global, full-range partnership in the pharma market
Lipóti Pékség
The start of our fresh, crunchy cooperation, with a hint of brand strategy and online solutions
Milk Interprofessional Organization and Product Board
Our hearts beat faster when it’s a good cause. We’ve became the lead agency of the "MilkHeart" campaign, to support the cause of Hungarian milk producers.
Hungarikum Liget
We can build a „seaport” for the greatest Hungarian values.
2018
Heineken
A new star amongst our experience with beers.
Mirinda, Cheetos, Gatorade
The PepsiCo bingo completed.
Müpa
Classical music + unclassical creative solutions
UNIQA Biztosító
We help the brand in the B2B marketing segment, to make others sure about security.
Land Rover, Jaguar
The most compelling cars require compelling social media activity.
IOM
Our staggering social responsibility campaign against exploitation. Don’t let it happen!
2019
Netpincér
PR and social media delicacies at the No.: 1 food delivery brand.
Berlin Chemie
From on-field to digital we did activate pharma products in almost every way.
Reckitt
Our partnership is pure goodness!
Fundamenta
Realizing peoples’ dreams about their homes with our creativity.
Bayer
Everything about animal health care in the Hungarian, Romanian and Bulgarian market.
Penta Pharma
Social, TV, product strategy? Pick your favourite.
2020
Indotek Plaza Portfolio: (21 shopping malls)
We are not lazy when it comes to shopping.
Royal Canin / Mars Group
Our animal compatinons deserve outmost care. Even in the online space.
AIPM (Assotiation of Pharmaceutical Manufacturers)
New medication, new chance for life. We had a chance to tell this truth.
Synlab
We became the lead agency for the biggest laboratory diagnostics company in Hungary.
MKB-Euroleasing
We offer creative solutions for one of the most decisive agents in the leasing market
Würth
We expanded the range of hammers and screwdrivers with a brand strategy and an activation toolbox
2021
Abbvie / Allergan
We not only volumized the natural features of the face, but also the brand’s social media presence
Diaverum
We became the international social media agency for the leading nephrology brand
Dockyard
Adventure, adrenaline, high performance – put into creative context
Főtaxi, Budapest Taxi
We rolled together with the capital's biggest taxi company on social media
RMC
We treated digital activities for one of Hungary’s leading private healthcare brands
Wienerberger, Semmelrock
Building leading product brands in social media.
2022
Apple
Picking apples – supporting the brand's field promo activities
Billingo
We entered the world of billers, and we billed a brand strategy
CCC
We pulled off Central Europe's strongest Back to School campaign with Pete Marics
Canon
Sharp focus and PR strategy: getting in the loop with one of the most famous optical brands
Millenáris
Chasing dreams… and finding them at the contemporary science exhibition with PR
Stada (Degasin, Daosin)
Working and filming on several brands of the leading German pharmaceutical company
2023
GYSEV Cargo
A passion project turned into a client gig – this visually stunning shoot is now permanently stored in our hearts.
GLS
A globally known delivery brand got our digital solutions – delivered with express creativity, of course.
Continental Automotive
We released the creative brakes and launched a recruitment campaign with full throttle and no seatbelt.
IVECO
Trucks, buses, and a full load of ideas. For us, “integrated solution” meant not just rolling machines – but rolling teamwork too.
Henkel
35 years? That’s a full-blown career. We celebrated it with events, campaigns and corporate comms – and yes, the guests said “wow” too.
Frosta
Imagine a social post so good, it freezes the algorithm. Now imagine more than one. Nationwide. That’s what we did.
2024
Rossmann
We communicated sustainability so powerfully, even their iconic red started turning green. Our campaigns didn’t just look good – they made an impact.
Bayer – Canesten
AI and sensitive topics? Turns out, they’re a match. We showed how tech and empathy can amplify each other – not cancel out.
GE Aerospace
Aircraft manufacturing? Not exactly beginner level. But we boarded anyway – with a recruitment campaign that took off like a next-gen engine: loud, proud, and powerful.
Szarvasi Mozzarella
We stretched the mozzarella. Then we stretched the campaign. The result? Food content that boosted not just Insta stats, but actual cheese cravings too.
Mogyi
We launched Mogyi’s new products. More precisely: we catapulted them. And social media? It grabbed them like there was no tomorrow. (Spoiler: there was.)
Globus
Globus cans stayed the same inside – but outside, we gave them a glow-up. We made sure 19 countries noticed. Timelessness, now with fresh packaging.
2025
JYSK
We built their PR. Then we ran it. For years. Smooth and steady, like a Scandinavian drawer slide – always right on track.
Béres
For years, we rolled out digital vitamin bombs with the Béres team – boosting more than immunity, we went big on campaigns too.
Awards
Awards & case studiescase studies
gossip
gossip
The newly rebranded Positive Adamsky (PDKY) creative agency group has appointed a new Creative Director. Vilmos Farkas, with over 25 years of experience and numerous award-winning campaigns to his name, joins the team.
Positive Adamsky is now also present under the name PDKY, both in Hungary and internationally. A new era begins with a renewed visual and professional identity, and the appointment of Vilmos Farkas as Creative Director, all driven by the spirit of "Expect the Unexpected."