Few industries are as tightly regulated as pharma — luckily, that’s where we feel right at home. With decades of experience, we don’t just know the rules — we know how to move creatively within them.
We speak the language, we know the musts, the maybes, and the absolute don’ts. We understand the system — even in veterinary pharma. And if we ever hit new territory? We don’t pretend to know — we ask the right questions. Because sometimes the smartest answer starts with a smart question.
Retail isn’t just about prices, shelves, and flashy flyers. It’s a whole different world. Sometimes it pulses on a mall-sized scale, other times it hits home at the checkout of a discount store. Sometimes, it’s about transforming the consumer landscape at a wholesale level. Or take an electronics retailer, where technology isn’t just a buzzword – it’s the very foundation of honest communication, spoken in a human voice.
And that’s exactly where we shine: not just in selling, but in giving meaning. Sure, you can shout about discounts – but we’d rather create campaigns that echo. Experiences that don’t just bring people back, but get them talking.
We show up offline and online. We imagine, execute, and experiment – sometimes even with the ideas others wouldn’t dare to touch. Because we believe retail isn’t just daily traffic, it’s a long-term story. And every chapter should bring something new.
There are brands that are simply easy to love — not just as consumers, but as creatives too. The FMCG world is an agency dream factory: sometimes we get to write the next chapter in the story of a global brand — in our own words, our own flavor.
But a killer TV spot alone won’t move the needle. You need the full toolkit: attention-grabbing POS materials, BTL activations, social buzz, outdoor presence, digital support — and a solid dose of strategic clarity.
We start by figuring out what’s really needed, pick the most effective tools, and then? We make it happen. In a way that works. And sticks.
A tough but exciting terrain — B2B-focused, large-scale industrial projects where you need to understand and feel the underlying goals, professional focal points, and communication dynamics. Whether it’s the major players of the construction, food, or chemical industries, Positive Adamsky has run countless projects and employer branding campaigns over the past decade across both digital and offline channels.
Ventilated industrial façades? Isocyanates and polyurethanes? Or perhaps parametric design? All familiar to us… We know how industrial brands can communicate effectively — how an industry player can run project-related campaigns, create valuable and digestible content, manage press relations, leverage social media reach, or position themselves as experts in a given field.