Few sectors' communication are more tightly regulated than the pharmaceutical's: fortunately, thanks to our decades of experience, we don't get lost in the jungle of regulations. We know the jargon, the musts, the forbiddens, the structure of the sector, even of veterinary medicine's – and if we don't know something, we know how to ask smartly instead.
Every shopping mall is its own ecosystem: fashion stores, tech stores, restaurants can be found there, and, of course, their customers as well. Visitors come to the malls for the products and experiences offered by the tenants. We are familiar with how we can entice them into even more stores, how we can give them lasting experiences and, in parallel, how we can increase tenant satisfaction.
These are the brands that people can love – both on the consumer and the advertising side. Advertising agencies dream of working on FMCG brands, as they can enrich the history of huge international brands occasionally. However, advertising your favorite chocolate or drink on its own is worth nothing without creative and effective point-of-sale advertising tools, BTL support, social media activities, outdoor campaign elements, and digital ads. If we look at a given task, we will know what could prove effective – and we will also execute the ideas.