Team
digital & social
Where's the line?
We're always
seeking it.
seeking it.
As Positive Adamsky's experimenting department, we eat customs for breakfast and chase it with some obvious. These are off the table.
Image campaign, film production, integrated campaign, trade marketing: we always concoct the best solutions that present the brand's values in a way no one had ever thought of.
If we are allowed to do so.
If we are allowed to do so.
In-house film production
Customer-centriccontrol freakness
We do every step of the production in-house, with the help of our trusty team of subcontractors.
We believe that the way to preserve the most of the original concept is to do everything ourselves from shooting through editing and post-production, that way the end result will be faithful to the original – often idealistic – vision.
1/11
rich media spot
Regional Product spot
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length56 min
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clientBorsodi Sörgyárak
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detailsBorsod County – Regional rich media spot
Image Spot
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length50 sec
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clientMagyar Gyógyszergyártók Szövetsége
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detailsAn image spot for Hungarian-produced pharmaceuticals.
interview
Exemplar
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length50 min
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clientPéldakép Alapítvány
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detailsExemplar interview film
prank video (series)
Pepsi UCL
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length45 sec
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clientPepsi
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detailsA series of videos for an online campaign on the occasion of the Champions League.
3D Animation
Co-Branded Preroll
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length41 sec
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clientPepsi/Lays
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detailsAs part of a campaign launched on the occasion of the Champions League, we produced a 3D animation to use in pre-roll.
viral spot
Online Contest
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length165 sec
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clientUPC Business
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detailsAn online video to celebrate UPC's 500,000th subscriber.
awareness spot
Anti-Human Trafficking
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length50 sec
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clientergo Európai Regionális Szervezet
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detailsA film about the dangers of human trafficking.
campaign film
Fibroids awareness
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length45 sec
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clientMagyar Nőorvos Társaság
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detailsA film about the dangers of fibroids.
We are comfortablewith saying numbers
Sales-focused solutions and references
Channel and tool selection for our campaigns is never off-the-shelf: one of the most important steps when planning a campaign is finding the appropriate channels and tools to use to achieve the results the client desired.
We want to present a few sales campaigns that we did from the past few years and explain their effects on the sales figures.
1/4
Borsodi Playing home field
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length2 min
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ActivationsPOS promotion localized for 2 counties supported by nationwide image communication.
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detailsMicrosite for the campaign, personalized scratch cards, numerous creative guaranteed gifts.
Multi-product educational promotion
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length2 min
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ActivationsEducational promotion, with a scope of 4 products. The goal of the campaign was to introduce Pepsi products one by one as appropriate mixers for alcoholic drinks.
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detailsMicrosite, POS, mobile app, field activities.
Pepsico Brands (2017)
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length3 min
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ActivationsOn-pack promotions, I/O product launch retail promotions, product comparison communication
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detailsNew-generation influencers (vloggers with referral codes for the promotions), creative OOH solutions, PR.
Tailor-made retail & HoReCa promotions (2018-19)
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length4 sec
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ActivationsThe so-called third-party tailor-made promotions gained emphasis after 2018. Our company coordinated on-site and online key partner promotions for at least one brand every quarter.
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detailsClassic POS communication, hostess promotions, AP code promotions, microsite, other on-field tools.
"Solutions
with balls"
Those clients and campaigns we did for them, that WE are proud of (case studies)
Our favourite projectsLet us present a selection of campaigns and their mechanisms from the past years that we especially enjoyed. The hero of these case studies is always the idea, and at times, we even literally lifted off the ground for the execution.
1/6
Borsodi - Bring your Friend Home for a Beer
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length3 min
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ActivationsBorsodi
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detailsDuring the campaign, participants could register on a microsite where they could tag a friend living in Borsod-Abaúj-Zemplén county to win a helicopter trip together.
Pepsi Vloggerivalry
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length3 min
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ActivationsPepsi
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detailsPreviously, Pepsi was active mostly during the summer, so to change things up, the brand focused on Q1 2017 to lay the foundation of the summer campaign period. The solution was a contest series involving 4 famous Hungarian vloggers.
Mirinda Hide-and-seek
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length2 min
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ActivationsMirinda
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detailsHow could a CSD brand gain recognition on social media platforms favored by young consumers after the biggest rival's immensely popular influencer content platorm on YouTube? Our idea: let's host a nationwide online hide-and-seek game!
Lay's Smile campaign
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length3 min
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ActivationsLay's
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detailsWe asked consumers to take photos with the new packaging and share them on social media with the hashtag #laysmosoly (#layssmile) to help raise 5,000,000 forints for Mosolyfestők Foundation.
UPC - A Day with György Korda
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length4 min
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ActivationsUPC
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detailsUPC wanted to thank the loyalty of their customers after reaching 500,000 subscribers. The 500,000th subscriber won György Korda for a day which we documented for the winner and the viewers’ pleasure.
E.ON V17
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length3 min
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ActivationsE.ON
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detailsOn the summer of 2016, the company moved to its new headquarters in the V17 office building. The moving affected 500 employees who had to be prepared for the process, we had to introduce the location to them, and make their first few days in the new place as easy for them as possible.
We would be more than happy to hear all about your questions and ideas if you have something similar in mind.
Or ask for an offer if you feel.
RFQ
Or ask for an offer if you feel.
Ádám Vaszary
Managing partner
+36 20 452 0669
Ádám Galambos
Managing partner
+36 70 676 6636