Gossip
gossip
Positive Health&Care, a member agency of Positive Adamsky (PDKY) and a specialist in healthcare marketing, has been selected as the winner of Mediversal’s invited tender in Szeged.
Positive Adamsky (PDKY) has been selected as ITAKA Hungary’s integrated lead agency partner following an invited tender process. The agency will support the travel brand across creative development, PR and media buying activities, helping to drive ITAKA’s continued growth and strengthen its position in the
Positive Adamsky (PDKY) has officially moved to a holding company model, aligning its organizational and professional structure with the operating framework the group has developed in recent years. The transformation is designed to support stronger positioning in both domestic and international markets.
The freshly rebranded and redesigned Positive Adamsky – now known as PDKY – represents more than just a new identity; it signals a bold new spirit of collaboration. A prime example of this evolution is its deepening partnership with pharmaceutical giant TEVA.