Many events have failed due to COVID-19 this year, but thanks to the marketing profession’s collaboration, marketing professionals held up and with more than 350 on-site participants and 500 guest online, Marketing Summit 2020 was one of the most successful events of this autumn. We are very proud, that in collaboration with the Hungarian Marketing Association, we could be organizers and participants of this important professional forum.
We started organizing the Marketing Summit with more than the usual amount of excitement – and a bit of worry – this year, since it is one of the most high-quality events of the marketing profession, where the most important trends and marketing-communication tendencies appear every year. On top of that, this time we also had to react to the phenomenon which now influences our everyday life and the role of our profession.
Marketing Summit 2020 approached the current, Covid-caused challenges of the profession along 5 topics: Business & Marketing, Brand Management & Communication, Future-proof Marketing & Agility, Digital Hack and Citymarketing. The schedule was compiled by more than 40 marketing-communication professionals from 8 different industries, and the event was settled by strict health-security orders.
Marketing during the „new normality”
At the all-day conference, we were looking for the answers for questions like how the role of advertising changes in the new normality or how can we manage our brand effectively after COVID-19. The economic-stimulative role of marketing was also a central topic, just as the changed business-thinking. We are very proud, that Ádám Vaszary and Gergő Szűcs were also speakers at the event, as well as Bálint Hinora, managing director of Positive Adamsky, who took part at the roundtable about the effects of marketing on the economy.
The all-day contemplating wasn’t in vain: as many participants, so many perceptions, but the most important view was in common; without marketing there is no increase, no innovation, nor sales, so it’s important to increase the trust to the marketing field, because it is the engine of economy.
The most successfull decision-makers
At Marketing Summit besides the presentations and roundtables we also presented the list of the TOP50 most successful decision-makers in the marketing-communication field, listed by Marketing&Média. At the head of the list stands Béla Szabó, communication director of Telekom Hungary, followed by Zsófia Bánhegyi (Szerencsjáték Zrt.), Ádám Mérő (The Coca-Cola Company). Some participants of the Marketing Summit are also on the list: Péter Tibor Juhász (Vodafone), András Péter Kovács (Telekom Hungary), Réka Szalkai (Mastercard), Gabriella Liptay (KPMG), Piroska Pataky (Mastercard), Anita Ágnes Varga (Rossmann), Ádám Szinai (CIB Bank), Gábor Fülöp (Provident) and Viktor Rákosi (Ford). The participants and sponsors confirmed, that now an even more significant role characterize the marketing profession, since it contributes to the economic stability of the companies.