full of dedication

What was our task?

We had the opportunity to participate in not one but two rebranding processes for Euromedic (initially known as Diagnoscan then Affidea). In the short span of 10 years, we have taken all the steps related to marketing and PR tasks to establish the road to success.

• We introduced paid MR examinations in a time when the private imaging diagnostic services were not only in early stage of development, but they also had a negative impact on the opinion of people.
• To bring private imaging diagnostic services closer to the patients, we were entrusted with the opening and market introduction of the so-called "Stand Alone" centres – at the Mammut Shopping Centre, Bank Center or the Megyeri Road junctions.
• In the next 5 years, our primary goal was to develop appropriate social media communication for 16 countries (including platforms such as Facebook, Instagram, Twitter, YouTube and LinkedIn)

Why was the campaign successful?

During the assignment, countless elements contributed to its success, but the most outstanding was the client’s complete trust in us. By being given a free hand in task management, we were able to present such complex integrated marketing campaigns (supplemented with training sessions involving employees), which meant high-level significance in achieving a uniformly communicated brand image.

How did we execute it?

• We created a targeted marketing plan supplemented with a sensitive, operative action programme - with both short-, medium- and long-term implementation goals.
• From the beginning, we worked in the form of outsourcing, in a specified matrix system - in this way we prevented the possibility of miscommunication with our colleagues during the process.
• We have conducted countless centre-focused PR events and integrated campaigns that were handled as separate units.

What was our task?

The complexity of the task is precisely demonstrated by the active communication with kidney patients and the simultaneous introduction of social media and HR-focused strategy planning. We created a detailed marketing plan that included social media activities for 24 countries and HR support for the recruitment of doctors and nurses.

Why was the campaign successful?

With the help of Power BI, we have developed a company-tailored, data-based decision support and efficiency measurement method. For an in-depth analysis of social activity, we analyzed the patients using our Social Listening and Sentiment Analysis techniques, which enable multi-dimensional audience and audience activity analysis developed for LinkedIn. With the modern analytical methods we created, we had access to significantly more data, allowing us to provide more effective decision-making processes for the optimization of our future campaigns.

How did we execute it?

It was necessary to run communication continuously and to adapt the communication to our strategic goals. This way, we were able to produce relevant content that addresses B2B and B2C target groups at the same time – with the marketing plan kept in mind and showing the direction for content management and advertising campaigns, all in English. We made this possible by personalization and the creation of comprehensive social media profiles.

What was our task?

To establish Hungary's largest private vascular surgery clinic – a client for whom we were there from the beginnings. Due to the successfully built business operation, in addition to their Budapest centre, VP-Med can now welcome patients also in their Szolnok, Szombathely, Debrecen and Veszprém clinics.

Our latest task is to deliver information about personalized surgeries and treatments to patients suffering from varicose veins.

Why was the campaign successful?

One of the most important elements of any successful marketing campaign is smooth communication between the parties. In this case, the trust-building process was further supported by the fact that the owner (who is an excellent vascular surgeon and vein specialist) was open to all of our ideas. He not only accepted the innovative marketing opportunities, but also successfully applies them in his practice to this day.

How did we execute it?

In addition to the primary creation of the social media presence, we designed 2 websites based on the details of the strategic marketing plan. We started organizing professional training and coaching programmes, in which we raised awareness through segmented newsletter campaigns.

What was our task?

To reposition the medical department of the Széchenyi Spa, we were entrusted with the introduction of private medical spa services following the given market sector. To reach the premium target group, we had to develop traffic generation, health education and the construction of an educational direction within the framework of a full-scale campaign.

Why was the campaign successful?

• We introduced a completely new brand, which we supported with a separate website focused on the target group and unified social media communication.
• The website has been divided into two special target groups: one for people with locomotor problems and one for prevention. After that, we were able to segment the layout into specific body parts - ensuring that each patient only comes across information that is relevant to them.

How did we execute it?

After defining the target group, and developing micro-segmentation and buyer personas, we started focusing on social media management (focusing on the development of the LinkedIn strategy).

We organized training sessions and educational lessons - including conducting in-depth interviews - and to promote the services of the medical spa, we created landing pages and micro-websites with targeted advertisements.

What was our task?

The primary focus of our task was to facilitate the sales processes of various sensitive surgeries and artificial lenses. With their targeted appearance, we were able to address our target group more specifically, despite the limitations of the digital marketing sector.

Why was the campaign successful?

In addition to the fact that we received a lot of positive regarding the consulting event series, we achieved a significant increase in profit for many private practices. The practical examples, professional content and solutions presented during the training were successfully mastered by the practitioners - therefore they stood out significantly from their competitors.

How did we execute it?

After a preliminary, wide-ranging thematic audit, we held lectures and workshops presenting tangible, practical examples about online marketing and the available opportunities supporting the field of ophthalmic practice.

What was our task?

Within the framework of the Bayer Forum Veterinarian, we organized various workshops, seminars and training sessions. In addition to topics with a similar structure, but different in terms of their implementation (e.g. crisis communication, building health webshops), our main focus was successful communication during the COVID pandemic.

Why was the campaign successful?

During the workshops and conferences, we managed to pass expertise in such an easily digestible form (supplemented with numerous practical examples and case studies) that the members of the audience became particularly active regarding the sector. Thanks to this, we were able to consult with them informally for a long time and provide solutions to their unique, company-specific problems.

How did we execute it?

Due to the pandemic period, all presentations were online (we held an international video conference series for nearly 150 veterinarians).

On in-depth interviews conducted with the participation of veterinarians, we mapped the challenges and the unexploited opportunities - specifically for the given sector of online marketing.

What was our task?

More than 10 years ago, during the inquiry, we had to create a clinic from the basics with high-tech equipment, specializing in orthodontics and orthodontic education.

Why was the campaign successful?

In the course of a detailed business intelligence analysis, we assessed the business issues that fundamentally determine the business or the fulfilment of the owner's goals. Using advanced analytics software, Microsoft Power BI, we were able to provide immediate information acquisition to make the business more profitable. By analyzing the data, we got a much more objective picture of what kind of business returns are available to us in the service process, i.e. measurable both in terms of money and time.

The data processing, analysis and visualization solutions we use are based on the methods currently used internationally. As a result, the clinic was able to generate a significant competitive advantage through the business application of the acquired knowledge.

How did we execute it?

We used a unified website tailored to the centre, taking into account the user experience, and communication, involving social media (supplemented with countless self-shooted materials and photos).

We also started writing a separate blog, based exclusively on orthodontics. In this way, we created an educational platform with a more personal tone (by an author experienced in healthcare) and provided practical, to-be-followed examples for our target groups.

What was our task?

The client wanted to see the effectiveness of their previous communication expressed in numbers. Their goal was to increase the efficiency of their communication and to introduce new, marketable, constantly expanding services, based on the method we developed, relying on market analytics, supported by numbers and indicators.

Komplexlabor Diagnosztika requested the support of Positive Health & Care in business management consulting with a focus on private healthcare, which included a communication audit, healthcare PR activities, and private healthcare-focused reports at the same time. During the project, we were entrusted with quick and effective marketing communication and the introduction of the different private practices.

Why was the campaign successful?

In the visual implementation (shooting countless short videos, and taking official photos) the medical professionals had huge significance, they were acting like partners from the very beginning. Due to the more "insider" and formal approach, we were able to address and attract the desired patient target groups easily.

How did we execute it?

Primarily through repositioning.

We also rebuilt the content and visual appearance of the website (based on SEO aspects, specific themes and medical personal brands). We shared countless thematic videos on social media, and thanks to newsletter marketing, we managed to encourage many patients to register for further medical consultations and examinations.