health & care health & care

full of dedication

full positive
Health is a value, healing is a profession, a medical practice is a business. The basis of successful healthcare business building and growth is to gain the trust of patients and clients quickly and effectively and keep it for the long run. With our methodology specially developed for healthcare services, we support this process both in the physical and digital space.

Hello

How is your health? ...

As a market-leading integrated healthcare and advertising agency provider in the domestic Health & Care sector, we are committed to shaping society's point of view towards health-consciousness and applying healthcare marketing at a high level, in addition to basic healthcare marketing services. We are trying to approach this in the most comprehensive and approvable way, as we believe that healthcare belongs to all of us.

1

Health

[Well-being]

If we are healthy, we love to talk about it. If we are not, we talk about it even more.
We form Positive Health & Care, a team of experts, who have been specializing in healthcare marketing and supporting those who consider healthcare as a profession for more than a decade. With our sector-specific knowledge and years of experience, we help private healthcare market players successfully develop their healthcare businesses, whether it is a network or a practice, a pharmaceutical company or a pharmacy chain...

2

Care

[Looking after]

Taking care of our health goes above and beyond.
For this reason, the activities of Positive Health & Care are relevant to all professionals where health is the central element. Our service spectrum is therefore not limited to the private healthcare sector, but extends to health-focused areas such as spa and wellness centres, sports centres, beauty and skincare businesses, not to mention the businesses specialized in mental health. The goal of Positive Health & Care is to provide assistance to those healthcare professionals, who are dedicated to preserving our health. Their profession is care, ours is the professional support of this care.

  • Outpatient care
  • Cancer Research
  • Private hospital
  • Plasma center
  • Imaging diagnostics
  • Wellness & Spa
  • Laboratory diagnostics
  • Private healthcare network
  • Paediatrics
  • Pharmacy
  • Naturopathy
  • Pharmaceutical Manufacturing and Distribution
  • Kinesiology
  • Multinational clinics
  • Beauty and skincare
  • Veterinary Care
  • Aesthetics
  • Dental Care
  • Sports medicine
health

What we do

What we do

RFP
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HEALTHCARE MARKETING
Healthcare marketing is a sensitive area, which requires experience, special knowledge and outstanding communication skills.
Our job is to provide distinctiveness and sustainable competitive advantage for our clients, to help companies, institutions, organizations, and doctors in a competitive surrounding to achieve a higher position in the market, keeping in mind ‘the patient comes first' principle.
We believe that healthcare marketing is a philosophy identifying with the patients, an approach, where marketing aspects dominate in the integration of sub-activities. It is an activity that analyzes the healthcare market to satisfy the needs of patients, determines marketable products and services, introduces those to the patients, sets the prices, organizes and supports sales, influences customers and produces profit.
Services provided by Positive Health & Care in the field of healthcare marketing:
  1. Management of business and marketing tasks, from creating a marketing strategy for a start-up healthcare business to the implementation of daily marketing tasks.
  2. Management of healthcare networks, institutions, clinics, development and management of websites and social media platforms, organization and execution of health care specialized training sessions, development of automated patient-acquiring marketing processes with the creation of analytical and reporting systems.

VETERINARY MEDICINE
Our team provides quick and effective solutions for veterinary clinics and practices for the different marketing challenges. Our goal is to create value to enable our veterinary clients to devote most of their time to healing since Positive Health & Care provides complex or sub-services in the marketing field.
Whether it's developing a professional website, managing social media platforms, launching press campaigns, creating simple brochures and leaflets, or executing specialized training sessions and seminars for individual needs, our agency provides 360-degree support for businesses in the veterinary healthcare segment. Positive Health & Care reinforces its national and international clients as a long-term reliable partner in the marketing operations and tasks of companies and business networks, that manufactures and distributes veterinary medicine, pet food and other supplements.
PHARMA
In one of the most dynamically developing markets of the healthcare sector, Positive Health & Care offers complete marketing and communication services especially for pharmaceutical manufacturers and distributors – whether it is about the introduction of a new pharmaceutical product on the market or the publication of research results, studies or developments. Behind our agency's pharma market 'know-how' lies the experience and approach that focuses on the business’ interests and competitiveness of market participants in the pharmaceutical segment, taking into account the micro-and macro-level environment and opportunities of the given company, meaning that Positive Health & Care provides real support packages based on the current needs of its partners.
CARE
Health has no boundaries. Regardless of people and professions, it belongs to everyone.
With our focus on health care, we consider each business as our partner that names health as its central direction. After all, people tend to categorize health into only basic services. Our purpose is to provide the most extensive digital health marketing service to all businesses, companies and clients operating in healthcare. Whether you are a dentist, psychologist, masseur, dermatologist, nurse, hairdresser or even a sports coach – anyone! Our goal is common: to preserve our health.

Services

Business Strategies
BUSINESS INTELLIGENCE & ADVANCED ANALYTICS
HEALTHCARE MARKETING AND BRAND STRATEGY
HEALTHCARE EMPLOYER BRANDING AND RECRUITMENT SUPPORT
INTEGRATED PRIVATE HEALTHCARE BUSINESS CONSULTING, EDUCATION, TRAINING

Agency
representation

CREATIVE CONCEPTS AND INTEGRATED CAMPAIGNS
CREATION OF VISUAL CONTENTS
SOCIAL MEDIA MANAGEMENT
HEALTHCARE WEBSITES AND WEBSHOPS
PR-CAMPAIGNS
PERFORMANCE CAMPAIGNS

Additional extras

RENTAL OF MEDICAL OFFICES

References

what we are proud of
Affidea
Affidea case study
Diaverum
Diaverum case study
VP-Med
VP-Med case study
Széchenyi Medical Spa
Széchenyi Medical Spa case study
Alcon
Alcon case study
Bayer Elanco
Bayer Elanco case study
Dr. András Kocsis - Orthodontic Clinic
Dr. András Kocsis - Orthodontic Clinic case study
Komplexlabor Diagnosztika
Komplexlabor Diagnosztika case study
RFP
Affidea
Affidea
Affidea

What was our task?

We had the opportunity to participate in not one but two rebranding processes for Euromedic (initially known as Diagnoscan then Affidea). In the short span of 10 years, we have taken all the steps related to marketing and PR tasks to establish the road to success.

  • We introduced paid MR examinations in a time when the private imaging diagnostic services were not only in early stage of development, but they also had a negative impact on the opinion of people.
  • To bring private imaging diagnostic services closer to the patients, we were entrusted with the opening and market introduction of the so-called "Stand Alone" centres – at the Mammut Shopping Centre, Bank Center or the Megyeri Road junctions.
  • In the next 5 years, our primary goal was to develop appropriate social media communication for 16 countries (including platforms such as Facebook, Instagram, Twitter, YouTube and LinkedIn)

 

Why was the campaign successful?

During the assignment, countless elements contributed to its success, but the most outstanding was the client’s complete trust in us. By being given a free hand in task management, we were able to present such complex integrated marketing campaigns (supplemented with training sessions involving employees), which meant high-level significance in achieving a uniformly communicated brand image.

How did we execute it?

  • We created a targeted marketing plan supplemented with a sensitive, operative action programme - with both short-, medium- and long-term implementation goals.
  • From the beginning, we worked in the form of outsourcing, in a specified matrix system - in this way we prevented the possibility of miscommunication with our colleagues during the process.
  • We have conducted countless centre-focused PR events and integrated campaigns that were handled as separate units.

 

RFP
Diaverum
Diaverum
Diaverum

What was our task?

The complexity of the task is precisely demonstrated by the active communication with kidney patients and the simultaneous introduction of social media and HR-focused strategy planning. We created a detailed marketing plan that included social media activities for 24 countries and HR support for the recruitment of doctors and nurses.

 

Why was the campaign successful?

With the help of Power BI, we have developed a company-tailored, data-based decision support and efficiency measurement method. For an in-depth analysis of social activity, we analyzed the patients using our Social Listening and Sentiment Analysis techniques, which enable multi-dimensional audience and audience activity analysis developed for LinkedIn. With the modern analytical methods we created, we had access to significantly more data, allowing us to provide more effective decision-making processes for the optimization of our future campaigns.

How did we execute it?

It was necessary to run communication continuously and to adapt the communication to our strategic goals. This way, we were able to produce relevant content that addresses B2B and B2C target groups at the same time – with the marketing plan kept in mind and showing the direction for content management and advertising campaigns, all in English. We made this possible by personalization and the creation of comprehensive social media profiles.

 

RFP
VP-Med
VP-Med
VP-Med

What was our task?

To establish Hungary's largest private vascular surgery clinic – a client for whom we were there from the beginnings. Due to the successfully built business operation, in addition to their Budapest centre, VP-Med can now welcome patients also in their Szolnok, Szombathely, Debrecen and Veszprém clinics.

Our latest task is to deliver information about personalized surgeries and treatments to patients suffering from varicose veins.

 

Why was the campaign successful?

One of the most important elements of any successful marketing campaign is smooth communication between the parties. In this case, the trust-building process was further supported by the fact that the owner (who is an excellent vascular surgeon and vein specialist) was open to all of our ideas. He not only accepted the innovative marketing opportunities, but also successfully applies them in his practice to this day.

How did we execute it?

In addition to the primary creation of the social media presence, we designed 2 websites based on the details of the strategic marketing plan. We started organizing professional training and coaching programmes, in which we raised awareness through segmented newsletter campaigns.

 

RFP
Széchenyi Medical Spa
Széchenyi Medical Spa
Széchenyi Medical Spa

What was our task?

To reposition the medical department of the Széchenyi Spa, we were entrusted with the introduction of private medical spa services following the given market sector. To reach the premium target group, we had to develop traffic generation, health education and the construction of an educational direction within the framework of a full-scale campaign.

 

Why was the campaign successful?

  • We introduced a completely new brand, which we supported with a separate website focused on the target group and unified social media communication.
  • The website has been divided into two special target groups: one for people with locomotor problems and one for prevention. After that, we were able to segment the layout into specific body parts - ensuring that each patient only comes across information that is relevant to them.

How did we execute it?

After defining the target group, and developing micro-segmentation and buyer personas, we started focusing on social media management (focusing on the development of the LinkedIn strategy).

We organized training sessions and educational lessons - including conducting in-depth interviews - and to promote the services of the medical spa, we created landing pages and micro-websites with targeted advertisements.

 

RFP
Alcon
Alcon
Alcon

What was our task?

The primary focus of our task was to facilitate the sales processes of various sensitive surgeries and artificial lenses. With their targeted appearance, we were able to address our target group more specifically, despite the limitations of the digital marketing sector.

 

Why was the campaign successful?

In addition to the fact that we received a lot of positive regarding the consulting event series, we achieved a significant increase in profit for many private practices. The practical examples, professional content and solutions presented during the training were successfully mastered by the practitioners - therefore they stood out significantly from their competitors.

How did we execute it?

After a preliminary, wide-ranging thematic audit, we held lectures and workshops presenting tangible, practical examples about online marketing and the available opportunities supporting the field of ophthalmic practice.

 

RFP
Bayer Elanco
Bayer Elanco
Bayer Elanco

What was our task?

Within the framework of the Bayer Forum Veterinarian, we organized various workshops, seminars and training sessions. In addition to topics with a similar structure, but different in terms of their implementation (e.g. crisis communication, building health webshops), our main focus was successful communication during the COVID pandemic.

 

Why was the campaign successful?

During the workshops and conferences, we managed to pass expertise in such an easily digestible form (supplemented with numerous practical examples and case studies) that the members of the audience became particularly active regarding the sector. Thanks to this, we were able to consult with them informally for a long time and provide solutions to their unique, company-specific problems.

How did we execute it?

Due to the pandemic period, all presentations were online (we held an international video conference series for nearly 150 veterinarians).

On in-depth interviews conducted with the participation of veterinarians, we mapped the challenges and the unexploited opportunities - specifically for the given sector of online marketing.

 

RFP
Dr. András Kocsis - Orthodontic Clinic
Dr. András Kocsis - Orthodontic Clinic
Dr. András Kocsis - Orthodontic Clinic

What was our task?

More than 10 years ago, during the inquiry, we had to create a clinic from the basics with high-tech equipment, specializing in orthodontics and orthodontic education.

 

Why was the campaign successful?

In the course of a detailed business intelligence analysis, we assessed the business issues that fundamentally determine the business or the fulfilment of the owner's goals. Using advanced analytics software, Microsoft Power BI, we were able to provide immediate information acquisition to make the business more profitable. By analyzing the data, we got a much more objective picture of what kind of business returns are available to us in the service process, i.e. measurable both in terms of money and time.

The data processing, analysis and visualization solutions we use are based on the methods currently used internationally. As a result, the clinic was able to generate a significant competitive advantage through the business application of the acquired knowledge.

How did we execute it?

We used a unified website tailored to the centre, taking into account the user experience, and communication, involving social media (supplemented with countless self-shooted materials and photos).

We also started writing a separate blog, based exclusively on orthodontics. In this way, we created an educational platform with a more personal tone (by an author experienced in healthcare) and provided practical, to-be-followed examples for our target groups.

 

RFP
Komplexlabor Diagnosztika
Komplexlabor Diagnosztika
Komplexlabor Diagnosztika

What was our task?

The client wanted to see the effectiveness of their previous communication expressed in numbers. Their goal was to increase the efficiency of their communication and to introduce new, marketable, constantly expanding services, based on the method we developed, relying on market analytics, supported by numbers and indicators.

Komplexlabor Diagnosztika requested the support of Positive Health & Care in business management consulting with a focus on private healthcare, which included a communication audit, healthcare PR activities, and private healthcare-focused reports at the same time. During the project, we were entrusted with quick and effective marketing communication and the introduction of the different private practices.

 

Why was the campaign successful?

In the visual implementation (shooting countless short videos, and taking official photos) the medical professionals had huge significance, they were acting like partners from the very beginning. Due to the more "insider" and formal approach, we were able to address and attract the desired patient target groups easily.

How did we execute it?

Primarily through repositioning.

We also rebuilt the content and visual appearance of the website (based on SEO aspects, specific themes and medical personal brands). We shared countless thematic videos on social media, and thanks to newsletter marketing, we managed to encourage many patients to register for further medical consultations and examinations.

 

Brands

they already chosen us
Alcon
Magyar Vöröskereszt
Vikote
Vezér Állatorvosi központ
Medve Medical Egészségközpont
Diaverum
Hírös Lézer
Nádor Dental
Cmed
SensoLite
Oncompass Medicine
Virányos Klinika
Perfect Med Gyógycentrum
Lyme Diagnostics
dr. Kollár László házi gyermekorvos
Affidea
Bayer
Városközponti Állatorvosi rendelő
VetScan Kisállat Diagnosztika
Feketesas klinika
Ezredév egészségügyi központ
VPmed
Corden
Hargitai Dental
feovenyessy
Fehér Dent
BMM
CityDent Fogászat és Szálsebészet
Stefánia Klinika
Vascular plazma
Dr. Szabó István Ortopéd Sebész
Synlab
RFP
We would be more than happy to hear all about your questions and ideas if you have something similar in mind.
Or ask for an offer if you feel.
RFP
dr-bubo Horváth Krisztina
Horváth Krisztina
Managing partner
+36 30 894 2663
Unfortunately, health is not contagious.”Dr. Bubó