6 STEPS TO CONSUMER CENTRIC BUSINESS IDEAS
The Expansion Model - management consulting from a marketing perspective
What is the DECODE© model?
A framework for foreign and domestic business growth
based on 6 steps of target audience-centric business ideas. In other words: how to translate customer/consumer insights of the target market to enable you to understand the needs. This strategic framework is to support product or service launches to markets where insight driven trends and processes shape purchase and / or consumption habits. This is a solution for brands and companies who understand today’s and tomorrow’s consumer trends and are looking for future proof business solutions empowered by innovative concepts, empowering creativity, and well-structured systems.
Are you looking into expanding your business abroad? Do you want to grow your business domestically? DECODE is the methodology to make it happen.
DISCOVERY :: Issue identification; defining market challenge on a macro level
ENQUIRE :: Identifying insights / opportunities between customers / consumers and brand / product / services
CREATE :: Insight translation into customer- / consumer-centric business ideas, and to define relevant business target audiences based on the insight
OFFER :: Test feasibility of the offer / product / service with target audience (test duration is based on market research specifics)
DEVELOP :: Target group-centric marketing mix for launching product / service, a marketing mix for sales and communication boost
EXECUTE :: Exquisitely launch into market, with the help of our blueprint and a detailed business toolbox