full of ideas.full positive.

Think on your favourite brand. It’s easy to pair it with a picture, a mood, a personality. You can feel it in your bones, that; it’s just simply more than just a catchy headline, a logo, some cool typo.

Behind every strong brand, there is a strong strategy.

Imagine a situation: You are the best lemonade maker in your street. You’ve found the perfect combination of the best freshwater, the best bitterness of the most perfect lemons and you’ve chosen the most amazing sugar to reach its mind-blowing taste-harmony.

You sit down on a small bench and write a headline on a used carton television container: “the best fresh lemonade”. So basically, you use sales marketing. You are just sitting, and waiting, but nothing happens at all. You don’t understand at all. Where did you make a mistake?

The answer is: You didn’t have strategy to bring your “stuff” to life, close to you target audience, in other words, your lemonade is not marketable yet…

Most of us think that the biggest creative ideas are just appearing from nowhere, they are just ”popping out” from the minds of the creators. It’s sort of true, but for this ”popping process” it is indispensable to think, rethink hours after hours to reach their final form.

In the field of creative development, we have to understand the world of the brand, the target customer and its basic needs to offer a truly useful solution. A great advertisement could be defined as sort of a ”market-oriented creative art”.

A true advertisement is platform-independent. When creating a campaign, the overall objective is always to bring your brand to life. That’s how a simple one-way communication will transform into engagement, that’s how experience becomes the carrier of our message, and that’s how we can push the boundaries of our brand to reach new markets and expand its footprint.

Let’s think about tools differently together!

How much does an idea, a strategy, or an excellent creative worth if we can’t find the right tools to bring them to the relevant target groups? A wine label, an enormous and spectacular mobile health-screening truck, a premium magazine printed in thousands of copies, a quick try-out event, a nationwide TV campaign, or a sleek branded graphite pencil: fine, they are all single tools made to deliver your message, but imagine if we reshape them and use them in an integrated way exploiting their synergies, how they strengthen each other when using them together… their efficiency will skyrocket and the results will speak for themselves. The secret behind will be clear as the blue sky: integrated structure of tool usage. Of course, the end justifies the means, but it must be on the same page with the efficiency of our toolbox.

Movies are still the most sparkling jewels in advertising, the most compelling visual applications of a brand. Massive camera technologies, enormous reflectors with thousands of megawatt power, colour extravaganza, and everything you know from film theatres.

Lay back, unwind and grab a box of popcorn and immerse yourself in our movies!

Nowadays, every agency introduces themselves as 360 degrees integrated. But the truth is, it mostly means that someone receives a brief, that same person will plan the strategy for it after a few minutes, creates some catchy headline, searches for a good stock photo, and sends it back to approval. Lately, the definition of the word ”integrated” has been starting to mean shallow results, flat creative ideas, and being burnt out.

360 is sometimes just standing and not moving at all.

In the land of Positive Adamsky, we are giving back the true meaning of this word. How? By disintegrating the tasks for the best professionals, to integrate it again. Our solutions have an objective, measurable results. We are investigating, analysing with the help of field experts to create an efficient strategy. We know that true work doesn’t end when the campaign launches, that’s why we never stop being agile to react quickly for the ever-changing needs.

Our special agency snipers shoot real activities. They easily speak the language of ATL, BTL solutions, hostess promotions, events, guerrilla marketing, and everything about world of advertisement. With us, 360 is more like 720.

Are you curious about what lies behind the curtains? Do you want to spy out some whispers from the actors before pushing the red button? How will every small piece and detail fit together perfectly, the stage, the lights, the costumes?

See the whole picture with us, and let’s have a sneak-peek!

This is how we roll before we roll – Let’s check it out!