public
relation
public relations public relations

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Public

The public is more than just a large group of people: it is a community based on shared information. The public gathers and processes information via television, social media, radio, newspapers, magazines, and even YouTube channels.

Those pieces of information that interest the public are called news. Anything can be news – it all depends on who the source is, what the message is, when, where and how it was told. The public does not form an opinion about those who are not news.

 

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Relations

Relations is all about connection. If we relate to something, we form a bond with it. 

Names are crucial for relations: we cannot properly relate to people and things we can’t address somehow. To remember the name of something, we need to create associations between it and a familiar concept. It can be a quality, an experience, an opinion. The important thing is that we have to form a relationship with it.

Public Relations

This is where we enter the picture.

We will help you form Relations with the Public by creating strong associations with your name. The stories you tell about yourself are essential to build reputation, brand image, to position you as an expert of a subject, or to educate your consumers – if told in the right place, in the right time, and in the appropriate manner. So, what’s your story?

laptop newspaper phone radio tv

What we do

what we do...

RFP
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Press experience
The press needs stories, fresh info, current events and experience. Standing in front of a crowd to make an announcement does not work anymore. Engage the journalists in your product experience, show them the production itself, present them with relevant and exciting topics to write about. Let’s involve journalists in something they will never forget.
Generating news
Having your own story is one thing, but is it newsworthy? Do you have right experts and know-how to justify your story’s value? Can you position yourself as an expert of your market? We will help you along the way to establish a connection with the press so after a while the journalist will come to you when they look for an expert’s opinion when writing a piece about your field.
Media for rookies
Are you inexperienced with handling the press? Is it your worst nightmare to stand in front of a crowd and inform the public about something? Are you cameraphobic and afraid of microphones? We will help you prepare for your great meeting with the press by giving you an overview of the press, give you communication training and teach you how to make a statement, appear in front of a camera, or give you tips in crisis communication if that’s what you need.
Internal communication
The greatest asset of a company is its personnel, and many HR-related issues can be prevented by appropriate communication towards your co-workers. This not only include newsletters and office party RSVPs; everything from interpersonal communication through change management and to explaining the company strategy is all internal communication, which is the basis of the corporate culture. We can help you with best practices, activities, and other solutions to strengthen employee commitment.
Employer branding
How to position ourselves as experts? How to attract the most talented graduates to our company? How to be the one with the long queues of job seeking professionals with the most valuable experience in the market? The solution is to tell our story in the most attractive way using the appropriate communication tools via carefully selected channels. You already have an employer brand – let us help you shape it conscientiously.
Public affairs
Industry lobbying using the press, stakeholder mapping, common communication and press events with industry organizations.
Crisis and issue management
Handling the press quickly and appropriately during a sudden crisis is half the success. Truly getting on top of the situation requires calmly stepping in front of the cameras, talking credibly, and saying only as much as necessary. It builds your company’s reputation if you are able to react appropriately in time of crisis. We will help you to maintain control no matter what you’re facing.
Corporate social responsibility
Supporting organizations with your company is just the beginning. Choosing the goals, you want to support along a well-structured strategy can benefit both your communication and your business. We help you change from an ad hoc approach to a strategic one with your company, and if you really want a professional solution, check out our BeCause Circle solution too.
Influencers & opinion leaders
Well-chosen bloggers, vloggers, influencers can create relevant content on your topic, thus reaching and activating your target audience. We deal with the strategy and theme management; the suitable content creator handles the creative solutions – and you reap the benefits.
CAUSE MARKETING SOLUTIONS
CAUSE MARKETING SOLUTIONS
BeCause Circle
Having no cause is causeless
Do you have a cause? Do you support it? Do you undertake it? Do you identify with it?
You're a good brand only if you believe in a good cause. Although it's not enough to only believe in the cause. You need to be able to tell about it too. The rules of purpose marketing redefine the rules: doing well by doing good.
let’s see

Our favourite projects

what we are proud of
Finance
Finance case study
public body
public body case study
City marketing
City marketing case study
Pharma and health care
Pharma and health care case study
Building industry
Building industry case study
Horeca
Horeca case study
Tech
Tech case study
RFP
Finance
BÁV FAKTOR
BÁV FAKTOR

What was the task?

Education about factoring services, promotion of commercial factoring, attitude formation.

 

Why was the campaign successful?

BÁV Factor took the first step in the education of company managers by communication solutions that are not typical for the sector: simplicity, comprehensibility, with the help of clarifying various complex financial solutions.

How did we solve it?

We made an easily digestible, understandable definition of commercial factoring, we informed the business press about international trends, and we facilitated the understanding of our topics with infographics.

 

RFP
public body
Duration of the campaign: 2020 március – június
Number of media appearances: 76
Achieved PR value: 83 888 100 Ft
Shopping Street (BUM) Campaign during Pandemic
Shopping Street (BUM) Campaign during Pandemic

What was the task?

Informing and advocating for vendors on shopping streets, and giving shopping street vendors the opportunity to make their voices heard in the media.

 

Why was the campaign successful?

The topic interested the press: the media constantly followed the development of the situation on the shopping streets, representatives of the topic were visited from time to time. All high-reach national media published the issues and as a result, vendors also became much more open to participate in ongoing communication as they felt the effects of the media directly.

How did we solve it?

Provocative and attention-grabbing messages, organized TV and radio reports, as well as continuous communication and situation reports.

 

RFP
City marketing
Duration of the campaign: 2019 april – september
Number of media appearances: 75
Achieved PR value: 54 690 000 Ft
Lébény city marketing campaign
Lébény city marketing campaign

What was the task?

  • Promotion of the city of Lébény and communication of the activities of the municipality regarding family policy, environmental protection and health care.

 

Why was the campaign successful?

The national media and magazines covered our topics, and the Fertőhanság National Park responded to environmental issues discussed in the press, promising to resolve the situation. Half a year after the baby boom's communication, the mayor of Lébény was invited to the Parliament for a roundtable discussion where the small town was awarded the National Association of Large Families by the Family-Friendly Local Government.

How did we solve it?

  • We highlighted stories from the life of the small town, drew attention to local, but nationally significant problems, and presented example measures.

 

Best articles:
RFP
Pharma and health care
Duration of the campaign: 2020 április – június
Number of media appearances: 90
Achieved PR value: 58 000 000 Ft
BAYER No Bite Campaign
BAYER No Bite Campaign

What was the task?

Educating dog and cat owners on parasite control.

 

Why was the campaign successful?

The No Bite campaign is a perfect example of how we use PR to educate consumers and explain an issue or problem: we provided interesting content on digital channels and we reached as many consumers as possible with them.

How did we solve it?

After getting the task, the pandemic prompted us to change the planned direction immediately: we updated the content, directed the campaign to digital channels, produced content and conducted a non-representative research.

 

RFP
Building industry
Duration of the campaign: 2020 május
Number of media appearances: 66
Achieved PR value: 61 471 150 Ft
KÉSZ #stayhome
KÉSZ #stayhome

What was the task?

As a result of the coronavirus epidemic, according to the National Trade Union of Construction Contractors, five thousand Hungarian professionals came home from abroad. The goal of the #maradjitthon (#stayhome) campaign was to reach them and their families and persuade them to find a place in the domestic construction industry.

 

Why was the campaign successful?

KÉSZ Group had chosen a well-known and severe issue in the industry and had also offered a solution for it. After sending the first press release of the campaign, almost 1,500 professionals applied to KÉSZ Group in various positions.

How did we solve it?

The industry has been plagued by a shortage of professionals for years, which is typically solved by employing foreign guest workers. We resurfaced the problem and drew attention to the new opportunity caused by the epidemic situation to convince the returned Hungarian building experts. The initiative was led by KÉSZ Group which maintained its stability even in the difficult economic situation, so it started recruiting.

 

RFP
Horeca
Duration of the campaign: 2016 október – november
Number of media appearances: 54
Achieved PR value: 70 052 145 Ft
ZING BURGER Sajtburesz kampány
ZING BURGER Sajtburesz kampány

What was the task?

Promotion of Zing Burger brand and the new product of the fast food chain, Wagyu Burger

 

Miért volt sikeres a kampány?

The topics of cooking and sports appeared in communication at the same time, thanks to which we were able to address several types of professional journalists. During the campaign, we rekindled a topic that had already appeared in the media before, so the press could easily connect and even continue the story of Tamás Kenderesi and the cheeseburger.

How did we solve it?

By reviving the relationship between Olympic swimmer Tamás Kenderesi and ZING Burger, by educating the press and consumers, and by involving Hungarian food and sports journalists.

 

RFP
Tech
Duration of the campaign: 2020 may
Number of media appearances: 66
Achieved PR value: 61 471 150 Ft
Niceboy HIVE wireless earbud family, product launch campaign
Niceboy HIVE wireless earbud family, product launch campaign

What was the task?

  • Gain publicity for the Niceboy HIVE earbuds
  • Positioning Niceboy near to the most known wireless earbud brands

 

Why was the campaign successful?

The product has been tested by the tech sites of the biggest national mediums with the highest reach. The reviews were quite positive. In the duration of the campaign, we’ve provided products for every tech journalist who were interested in the product, and we’ve developed a handy info package for them to help them create the best articles.

How did we solve it?

  • By focusing on two communicational attributes of the product: tech and lifestyle
  • With the help of not just the most read tech sites but the most read lifestyle mediums.
  • Organizing product trials

 

RFP
We would be more than happy to hear all about your questions and ideas if you have something similar in mind.
Or ask for an offer if you feel.
RFP
Andrea Nagy
Andrea Nagy
Managing partner
+36 20 415 7289
If I only had two dollars left I would spend one dollar on PR.
Bill Gates