Those pieces of information that interest the public are called news. Anything can be news – it all depends on who the source is, what the message is, when, where and how it was told. The public does not form an opinion about those who are not news.
Names are crucial for relations: we cannot properly relate to people and things we can’t address somehow. To remember the name of something, we need to create associations between it and a familiar concept. It can be a quality, an experience, an opinion. The important thing is that we have to form a relationship with it.
We will help you form Relations with the Public by creating strong associations with your name. The stories you tell about yourself are essential to build reputation, brand image, to position you as an expert of a subject, or to educate your consumers – if told in the right place, in the right time, and in the appropriate manner. So, what’s your story?
Education about factoring services, promotion of commercial factoring, attitude formation.
BÁV Factor took the first step in the education of company managers by communication solutions that are not typical for the sector: simplicity, comprehensibility, with the help of clarifying various complex financial solutions.
We made an easily digestible, understandable definition of commercial factoring, we informed the business press about international trends, and we facilitated the understanding of our topics with infographics.
Informing and advocating for vendors on shopping streets, and giving shopping street vendors the opportunity to make their voices heard in the media.
The topic interested the press: the media constantly followed the development of the situation on the shopping streets, representatives of the topic were visited from time to time. All high-reach national media published the issues and as a result, vendors also became much more open to participate in ongoing communication as they felt the effects of the media directly.
Provocative and attention-grabbing messages, organized TV and radio reports, as well as continuous communication and situation reports.
Why was the campaign successful?
The national media and magazines covered our topics, and the Fertőhanság National Park responded to environmental issues discussed in the press, promising to resolve the situation. Half a year after the baby boom's communication, the mayor of Lébény was invited to the Parliament for a roundtable discussion where the small town was awarded the National Association of Large Families by the Family-Friendly Local Government.
Educating dog and cat owners on parasite control.
The No Bite campaign is a perfect example of how we use PR to educate consumers and explain an issue or problem: we provided interesting content on digital channels and we reached as many consumers as possible with them.
After getting the task, the pandemic prompted us to change the planned direction immediately: we updated the content, directed the campaign to digital channels, produced content and conducted a non-representative research.
As a result of the coronavirus epidemic, according to the National Trade Union of Construction Contractors, five thousand Hungarian professionals came home from abroad. The goal of the #maradjitthon (#stayhome) campaign was to reach them and their families and persuade them to find a place in the domestic construction industry.
KÉSZ Group had chosen a well-known and severe issue in the industry and had also offered a solution for it. After sending the first press release of the campaign, almost 1,500 professionals applied to KÉSZ Group in various positions.
The industry has been plagued by a shortage of professionals for years, which is typically solved by employing foreign guest workers. We resurfaced the problem and drew attention to the new opportunity caused by the epidemic situation to convince the returned Hungarian building experts. The initiative was led by KÉSZ Group which maintained its stability even in the difficult economic situation, so it started recruiting.
Promotion of Zing Burger brand and the new product of the fast food chain, Wagyu Burger
The topics of cooking and sports appeared in communication at the same time, thanks to which we were able to address several types of professional journalists. During the campaign, we rekindled a topic that had already appeared in the media before, so the press could easily connect and even continue the story of Tamás Kenderesi and the cheeseburger.
By reviving the relationship between Olympic swimmer Tamás Kenderesi and ZING Burger, by educating the press and consumers, and by involving Hungarian food and sports journalists.
What was the task?
Why was the campaign successful?
The product has been tested by the tech sites of the biggest national mediums with the highest reach. The reviews were quite positive. In the duration of the campaign, we’ve provided products for every tech journalist who were interested in the product, and we’ve developed a handy info package for them to help them create the best articles.
How did we solve it?