Why Mining consists of a workshop in which you and your team participate. In the course of the workshop, team members tell stories that are somehow related to your brand and your company. We analyze each story, find out what happened exactly, and what were the effects of that specific event. From the analysis of the stories, the essence of the brand emerges.
Finding the 'why' is the first step
The result of the workshop will be the so-called Why Statement. This is something like a relative to the mission statement. The Why Statement can be one of your most useful tools when planning any kind of communication for your brand. This kind of self-analysis is not unheard of in the western part of the world – however, in Hungary, you can be among the first in your field to bring this level of awareness in your communication.
What do you get out of this?
We identify with those who think similarly to us, so we are attractive to them. This is what the Why Statement can help you with. You will be able to recruit more effectively, formulate gripping PR messages, create better website content, it can even help you decide between subcontractors based on this – in a word, we provide strong fundamentals for all your communications.