The top lists and awards that recognise marketing professionals mostly identify top executives in large companies. But behind every successful marketing communications campaign, often invisibly, there is a good operational professional: project manager, brand manager, trade marketing manager or marketer. They are the experts who manage the corporate strategy and objectives at the implementation level, drive the agency team, and treat the brand's market presence. Their role is most often seen by their partner companies and agencies on the operational level – that’s why the idea of acknowledging these professionals is coming from here.

You probably clicked because you want to know if it's true. Yes, it is. We really did work out a transparent, comprehensive research that gives us a representative picture about the actual status of the Hungarian marketing industry. Marketing Index is an annually published economic mirror which examines the composition and indexes of the industry based on predetermined aspects in two steps: MI specifically focuses on the marketing industry, the MI+ also adds segments in it like event, fine arts or press. You can barely wait to take a peek it? Then click!