The partnership focuses on providing strategic marketing communication support for ITAKA’s ambitious domestic expansion. Having significantly increased its market presence and brand awareness in recent years, ITAKA aims to further strengthen its position among Hungarian travelers through impactful, integrated communication. Positive Adamsky will contribute to this growth through creative brand building, strategic communication, media activities, as well as press and influencer relations.
‘An important element of ITAKA’s long-term growth strategy is to challenge the perception that travel agencies are necessarily more expensive or less flexible than independently organized trips. Thanks to our purchasing power, we can offer competitive prices while providing travelers with security, guarantees and flexibility. Our goal is to reshape the image of travel agencies and and offer a real alternative to modern-day travelers’, said Emese László, Marketing Manager of ITAKA Hungary.
‘Achieving this ambition required a lead agency partner with strong branding expertise, a PR-driven approach to shaping perceptions, and experience in integrated marketing communication. Positive Adamsky’s comprehensive strategic vision and industry knowledge convinced us that they are the right partner to support our next phase of growth’, she added.
The partnership is also a significant milestone for Positive Adamsky from an industry perspective, bringing the agency back into an active role within the tourism sector.
‘We supported the communication efforts of several tour operators throughout the 2010s, so it is especially exciting for us to return to the tourism industry through ITAKA. We have the opportunity to work with a rapidly growing, market-shaping brand where we can truly operate as an integrated lead agency partner — combining strategic thinking, creativity, PR and media expertise’, said Bálint Hinora, CEO of Positive Adamsky Group.
Through this collaboration, Positive Adamsky will support ITAKA in building a stronger emotional connection with travelers and reinforcing the role of modern travel agencies as trusted partners in creating memorable journeys.