Based on its data-driven approach and extensive sector expertise, Positive Health&Care will support the private clinic in shaping and implementing its complete marketing and communication strategy.
As part of the collaboration, the agency will oversee the strategic renewal of Mediversal’s communication activities, the strengthening of the clinic’s national brand presence, the development of a sub-brand architecture, and the creation of a comprehensive digital platform supporting these goals.
‘Mediversal’s unique strength lies in its university scientific background and its comprehensive healthcare portfolio covering multiple medical specialties. This requires a sophisticated and integrated marketing approach. It was therefore essential for us to partner with an agency that not only has extensive healthcare marketing experience but also understands the sector’s ethical, legal and communication requirements,’ said László Jancsó, CEO of Mediversal Kft.
Operating with the professional background of the University of Szeged, Mediversal provides nearly 900 healthcare services with the support of more than 200 doctors. The clinic’s ambition is to become a leading healthcare provider in the region by delivering high-quality, patient-centered care and an outstanding patient experience.
‘We see this partnership as an exciting professional challenge: developing and executing a data-driven marketing strategy that is competitive both in Hungary and internationally, while authentically presenting Mediversal’s unique professional foundation, complex healthcare structure and broad range of services to patients,’ said Krisztina Horváth, CEO of Positive Health&Care.
Mediversal offers a wide range of healthcare services, including laboratory diagnostics, imaging examinations, ophthalmology, as well as comprehensive outpatient and inpatient care. Its portfolio also includes robot-assisted and nationally recognized surgical procedures.
Through integrated operational processes and dedicated inpatient care capacity, Mediversal ensures coordinated, personalized support throughout the entire patient journey — reinforcing its commitment to modern, accessible and high-quality healthcare.