From now on, PDKY will serve not only as a creative partner but also as TEVA’s lead strategic agency for the communication of several key OTC brands.
The joint goal: to reposition TEVA’s flagship brands in a way that is more personable and braver, yet rooted in professional expertise. PDKY’s new brand promise – Expect the Unexpected – is fully endorsed here: the agency seeks communication breakthroughs that surprise, while deeply resonating with the needs and expectations of target audiences.
“TEVA is a strong, credible brand that is open to new ways of thinking. For too long, health communication has been ruled by safety and routine. Now it’s time to pair credibility with creativity – not with clichés, but with genuine surprises,” says Ádám Vaszary, Creative CEO of PDKY.
As a strategic partner, PDKY is not only responsible for the development and execution of 360-degree campaigns, but also for a full-scale rethinking of brand communication. The goal is to push beyond the traditional boundaries of OTC marketing and deliver a fresh consumer experience – all while staying firmly within pharmaceutical regulations and ethical standards.
The brand portfolio under PDKY’s management:
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Nasopax – an innovative nasal spray brand
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Sudocrem – the iconic skincare solution for babies and adults
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Dorifen – an effective sore throat remedy
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Ambroxol-Teva – a well-known and trusted expectorant
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Valeriana and Valerosolv – natural products in the calming and sleep-aid segment
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Eurovit – a versatile and comprehensive vitamin family
The partnership between TEVA and PDKY demonstrates that the future of brand communication lies not in predictability, but in bold, strategic creativity – where the unexpected is not a risk, but an opportunity.