This appointment is closely linked to PDKY’s comprehensive brand renewal, encapsulated by the brand promise “Expect the Unexpected.” This approach reflects the agile and surprising agency responses to the often surreal and unexpected phenomena characteristic of our times. The company unveiled its new identity and messages on April 10, which also included the introduction of the newly hired creative professional.
Ádám Vaszary, CEO of Positive Adamsky (PDKY) creative agency, explained the decision: “Vili’s work, professional experience, and creative vision ensure that this renewal is not just a slogan but a true professional transformation. I believe that with him and the agency’s agile team, we can bring about real status quo changes both in the domestic and international markets.”
According to Vilmos Farkas, the primary measure of an agency’s success is its clients’ business performance: “Creativity does not exist for its own sake. We succeed when the impact of our work is not only visible but also tangible in our clients’ results,” he stated. He added that he aims to create a creative environment where bold ideas can flourish—because sometimes the craziest thoughts lead to the most memorable campaigns.
“The ‘Expect the Unexpected’ mindset represents the essence of advertising for me: a surprising idea, an unexpected channel, or a novel mechanism—these are the elements that truly capture attention. Template-based campaigns have become invisible today” - said Vilmos Farkas. He finds the agency’s potential particularly inspiring: “The management’s perspective, stable operations, and emphasis on creativity and integrated operations together form a strong foundation to build on—and I will do my utmost to further enhance PDKY’s creative reputation.”
Vilmos Farkas began his career at BBDO Budapest in 2000 and joined Leo Burnett in 2002, which later became part of the Publicis Groupe. He worked there for 21 years, serving as Creative Director from 2008 onwards. In 2023, he strengthened the creative team at Bold before joining Positive Adamsky (PDKY). Throughout his career, he has worked on numerous international and domestic brands, with his campaigns earning multiple professional accolades, including three Cannes Lions awards.